"Logo"-polis (sorry).

[daibhidc]

The 2010 Doctor Who logo is out. It looks like this:

Well, my first thought was "That's a Doctor Who logo". And while I've got used to it, there's no question that in 2005, my first thought was "That's not a Doctor Who logo!" So that's a point in it's favour. I'm assuming the DW-TARDIS is an ancillary logo for merchandise and stuff, and isn't actually going to appear right next to it on screen. If so then that's going to put me right off it, even though I like the DW-TARDIS as a design.

Comments

[gordon-r-d.livejournal.com]

From what a friend of a friend has said elsewhere, Broadcast magazine seemingly confirms the TARDISey bit is for branding and merchandising and isn't actually part of the proper logo.