Are adverts getting stupider, or am I getting less tolerant of them? While watching Jonathan Creek
last night I saw three in a row that deeply irritated me.
1. Volvic, the bottled water that gives you intense hydration because it's filtered through layers of volcanic rock. No, it hydrates you because it's water
2. Cow & Gate toddler milk. Apparently toddlers need the equivilent of 20 litres of cow's milk every day. You have to wonder how the human race survived long enough for this to be invented, since every child until now must have been severely malnourished.
3. Sensodyne toothpaste has a revolutionary new formula, but were remarkably cagy about what it actually does
that the old Sensodyne doesn't. But there were lots of scenes of men in white coats, so it must be very scientific.
I dunno, maybe I'm getting more irritated by this stuff since I started reading Bad Science
. Now I don't see them has harmless nonsense, but as a symptom of the public misunderstanding of science that leads to the stuff Ben reports.