Inverness logo

[daibhidc]

capriuni recently mentioned her hometown's logo, which reminded me that I keep meaning to do a mini-rant here about what's wrong with our one. Here it is:



That's a heavy lowercase "in" in blue (or different colours reflecting different aspects of the city) followed by "verness" in a lighter font, then in smaller lettering "THE CITY" in thin capitals, "in" the same way as before and "THE HIGHLANDS" in the grey capitals. The weak pun on "in", and its heavy lampshading, isn't what annoys me.

The logo is usually unbalanced by a verb, such as "readinverness" in the library, or "learninverness" on the front of the college. (You can see various versions of this at the official website, in assorted colours.) That doesn't really annoy me either.

Because we're a bilingual city, many places have the logo in Gaelic. The Gaelic version doesn't appear on the website, so here's my "artist's impression"; fonts not exact:



You see? They've lost the pun, but kept the emphasis! What the heck is that about?