Is there a rule...

[daibhidc]

...that Public Information Films can't directly advertise websites? Not even Official Government Websites that are part of the same awareness campaign?

I've noticed two recently, one about health and one about road safety, that end with the suggestion you do a websearch on their slogans. Since the top result on both is the site they presumably want you to read (http://www.nhs.uk/Change4Life and http://talesoftheroad.direct.gov.uk), I can't understand why they don't just put the addy in the ad, unless there's a rule saying they can't. And even then, since their sites are the top result, and the Google Sponsored Link, doesn't it amount to the same thing?

Comments

[the-s-guy.livejournal.com]

It may be that the filmmakers didn't know exactly what the URL was going to be, or there was a possibility that the URL might have been due to be changed shortly afterwards because of some ongoing project or policy. Or maybe they just wanted to guard against potential future changes. Or maybe someone just felt they should use a Web 2.0 approach.

[cat63.livejournal.com]

Or maybe, nobody had managed to get them the information they needed by the time the film had to be completed :-)