Daibhid's Journal

I was watching TV on January 2nd. And the Everest Windows man came on and announced that it was the Everest January Sale, half price on all conservatories, hurry while stocks last.

And I thought "You know what? I was expecting Everest to do that today."

There's an advert for kids' shoes that shows six-storey high kids running around the landscape to the tune of "Birdhouse in Your Soul". I think it's great that an ad exec somewhere has reason to believe non-geeks will get the Stealth Pun.

Are adverts getting stupider, or am I getting less tolerant of them? While watching Jonathan Creek last night I saw three in a row that deeply irritated me.

1. Volvic, the bottled water that gives you intense hydration because it's filtered through layers of volcanic rock. No, it hydrates you because it's water.

2. Cow & Gate toddler milk. Apparently toddlers need the equivilent of 20 litres of cow's milk every day. You have to wonder how the human race survived long enough for this to be invented, since every child until now must have been severely malnourished.

3. Sensodyne toothpaste has a revolutionary new formula, but were remarkably cagy about what it actually does that the old Sensodyne doesn't. But there were lots of scenes of men in white coats, so it must be very scientific.

I dunno, maybe I'm getting more irritated by this stuff since I started reading Bad Science. Now I don't see them has harmless nonsense, but as a symptom of the public misunderstanding of science that leads to the stuff Ben reports.

Halifax Howard and the new guy riding a black horse. Caption: "Woke up this morning in decline, The black horse saved us and now we're fine!"

Well, I found it funny...